work.moonshot.ooo
I design new formats.
Through Moonshot, my practice spans hardware, software, and education — wearable electronics, generative displays, custom PCBs, physical computing. The through-line isn't the medium. It's a long-standing preoccupation with how content finds its appropriate form: matching voice, context, and intent rather than defaulting to fixed templates.
I've been exploring this before it had a name. I'm still exploring it, now in hardware.
My commercial background spans Nike, Google, and Meta. The work has been recognized by Cannes Lions, D&AD, WIRED, and The New York Times. Executive Member, IADAS. Collective Member, Baukunst. Harvard GSD, 2025.
Through Moonshot, my practice spans hardware, software, and education — wearable electronics, generative displays, custom PCBs, physical computing. The through-line isn't the medium. It's a long-standing preoccupation with how content finds its appropriate form: matching voice, context, and intent rather than defaulting to fixed templates.
I've been exploring this before it had a name. I'm still exploring it, now in hardware.
My commercial background spans Nike, Google, and Meta. The work has been recognized by Cannes Lions, D&AD, WIRED, and The New York Times. Executive Member, IADAS. Collective Member, Baukunst. Harvard GSD, 2025.